Personalised training and nutrition, real accountability, and a calm daily focus — so you can get stronger, leaner and more confident without living in the gym.
No commitment yet — telling Andrew your goals is the first step.

+1 year stronger
Sustainable, not extreme
Why AMC
Generic fitness apps are written for twenty-somethings with endless time. AMC is built around real lives — work, family, creaky knees and all.
Joint-friendly, progressive training built around your body — not a generic template that leaves you beaten up by Thursday.
Simple, sustainable eating guidance tuned to your goals, energy and real life. No rigid meal plans, no guilt trips.
A calm, clear daily focus and accountability that keeps your head in the game when life gets busy.
What you can achieve
Together we pick the goal that matters to you — then build a plan that gets you there and keeps you there.
Build lean muscle & strength
Lose body fat & keep it off
Move better, with less ache
Rebuild confidence in your body
What's included
No spreadsheets, no five different tools, no guesswork. Your coaching lives in one place.
A training plan written for your goals, equipment, experience and schedule — updated as you progress.
Direct messaging and answers from Andrew, not a faceless app. Form-check video reviews keep your technique safe.
Calorie, protein and macro targets set for you, with a simple daily logging flow that takes under two minutes.
Short weekly reviews keep your plan on track and flag anything that needs your coach's attention.
Workout logs, personal records, bodyweight trends and habit adherence — all captured automatically.
Open the app and you'll see exactly what to do today. No decision fatigue, no guesswork.
How it works
Tell Andrew where you are now and where you want to be. It takes two minutes.
If we're a good fit, Andrew builds your training and nutrition plan and walks you through it.
Follow your daily focus, log your sessions, and get coached weekly — all in one calm, simple app.
Your coach
Helping adults 40+ lose fat and build muscle. Training and nutrition that fits real life. I'm 49, and I'm doing it myself — join the AMC journey.
You'll work directly with me. No hand-offs, no junior coaches, no copy-paste programmes. Just a clear plan, honest accountability and someone in your corner who actually knows your name.
Pricing
Full 1:1 coaching with ongoing support, or a one-off personalised plan to get you moving.
16-Week AMC Coaching Programme
£499 one-off · save £101 (usually £600)
Personalised Training & Nutrition Plan
No ongoing coaching, check-ins or adjustments
No ongoing coaching, check-ins, adjustments or support.
Get a personalised planPrices in GBP. Enquiry is free — Andrew will help you choose the right option.
Client words
“I’d tried losing weight on my own before, but at 70 I realised I needed support, guidance and accountability. Andrew McDuff Coaching has completely changed my approach. I’m learning how to lose weight without starving myself or giving up the foods I enjoy, while understanding how nutrition can help me maintain muscle, strength and overall health. The personalised coaching and app make everything simple and keep me accountable. I’m still on my journey, but I feel more informed, confident and in control than ever. I’d definitely recommend AMC to anyone who’s struggled to do it alone.”
“After years of no structure and discipline I decided to join the gym, no clue on what to do was just winging it until I got in touch with AMC Coaching. Andrew broke down what I needed to do and how to do it in a way that made sense right off the bat. After a brief conversation about what my goals were Andrew set me up with a workout plan and a nutritional plan, explaining calories and macros and putting me on a path to success. With the continued guidance, support and motivation theres no doubt im a better man than I was yesterday but not as good as ill be tomorrow 🤛”
“Andrew is a fantastic coach, he has the patience of a saint, he motivates you and drives you to improve each day. The nutrition plans are brilliantly flexible and absolutely suited to you as an individual. You can eat plenty of things you enjoy with Andrew as your coach, you don’t get the default chicken and rice program that most coaches throw out there. His training plans are very structured and specific to your personal goals and with the right commitment and time given to the plan, I promise you will see results. The app is so easy to use, macros, training and daily habits have never been easier to track. With Andrew’s knowledge, guidance and care, he has put me on a path to achieving goals and a physique I’ve always dreamed of. I would send anyone looking to improve their lives over to AMC Coaching, 10/10 service!”
“I’ve really enjoyed working with Andrew at AMC. His training and nutrition plan has helped me understand nutrition so much better and, most importantly, feel more confident in myself and my choices. Andrew is supportive, knowledgeable and always happy to answer my questions, even the ones I probably overthink! Real food and training, you don’t have to live off lettuce leaves. Really happy with the progress I’m making and would definitely recommend AMC.”
Questions
The questions Andrew hears most from people considering a coach in their 40s and 50s. If yours isn't here, just submit an enquiry.
No. Adults in their 40s, 50s and beyond are exactly who Andrew coaches. Muscle can be built, body fat reduced and strength regained at any age with the right progressive plan. Andrew has clients in their 60s and 70s who are stronger now than they were a decade ago — so being over 40 is a starting point, not a barrier.
Tell Andrew your goals and where you are now. If coaching is the right fit, you'll start with a plan built around you.